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Saturday, 27 September 2008 |
By Harvey D. Ong
 Some business owners might be skeptical of the uses of the Internet to their enterprises. While it is true that certain conditions and situations can render it impractical for a business to have a website, it is impossible to deny the marketing and profit potential inherent to having a website for Internet marketing. The clearest benefit of a website is the fact that it is constantly present, making it a nearly-ideal tool for marketing ones products or services to the world at large. However, the core problem with this approach is that the website is acting as one massive brochure-catalogue combination, and like any example of either component, a website has to be masterfully designed to have any sort of effect. There are two steps to that goal.
The first key in this is visual design. More than any other potential marketing medium, a website to be used as an Internet marketing tool needs to be presented with a certain level of visual panache. A dull website is unlikely to attract the attention of new customers, and may even turn off existing customers |
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Last Updated ( Saturday, 27 September 2008 )
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